Take Advantage of Trends in Interactive Print
As more consumers rely on smartphones, tablets, and laptops, your marketing strategy must adapt. Interactive print can serve as a link between print and digital, helping you connect with these...
View ArticleUnderstanding the Basics of 3D Printing
In the video below, Creative Studio ModeLab walks you through the basics of 3D printing and creating complex structures. As 3D printing progresses we might see a shift out of plastics into things like...
View ArticleNiche Marketing: Ya Gotta Dig Deep to Strike Marketing Gold
Take a quick peek at your mail today, or look in your email inbox, and you’ll see what I like to call “NICHIFICATON.” Retail marketing giants know that sending customized marketing messages to those...
View ArticleHow PURLs Improve Your Response Rates
Need to break through the clutter to engage someone with your marketing message? Try print media with a twist — ADD PURLs. Allow me to explain . . . More than 60% of online brand searches begin because...
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5 Reasons to Fall in Love with Print Marketing
Twitter, Facebook, and LinkedIn — do these sound familiar to you? Since the social media and digital marketing boom, these three social platforms have stolen the hearts of marketing professionals...
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8 Effective Print-Marketing Tools for NONPROFITS
What do PETA, Save the Children, and Habitat for Humanity all have in common? They’re all nonprofit organizations who have prevailed in the world of print marketing. Digital channels are a fantastic...
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The Inside Scoop on Eco-Friendly Printing
When I was in elementary school, my art class was given an assignment to sculpt and paint a superhero made out of clay. After much deliberation, I decided that my pottery-hero would be a giant garbage...
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New Year, New Game Plan | Embrace the Power of Print in 2014
A new year means another 12 months of endless possibilities. So go ahead — it’s time . . . Break the binding on your brand-new calendar. Allow 2014 to be the year of trying new things, boosting sales,...
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7 Simple Steps for Integrating Print into Your Inbound Marketing Strategy
Can you believe it’s already 2014? So many things have changed in the world of print and digital marketing in the past decade — and many will continue to evolve in the future. You may ask, “Why would I...
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4 Ways to Integrate Direct Mail with the Web
Are you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target...
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5 Senses: 5 Tools for Unforgettable Direct Mail
“Tell me and I forget, teach me and I may remember, involve me and I learn.” These wise words by Benjamin Franklin hold the key to making your next direct mail piece not only effective — but...
View ArticleIntelligent Mail: Your Secret Tool for Integrated Multichannel Marketing
The United States Postal Service (USPS) is constantly improving efficiency, and as a result, the mail is more accurate and faster than ever before. One notable recent improvement? The USPS’ new mail...
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7 Simple Steps for Integrating Print into Your Inbound Marketing Strategy
Can you believe it’s already 2014? So many things have changed in the world of print and digital marketing in the past decade — and many will continue to evolve in the future. You may ask, “Why would...
View ArticleClik here to view.
4 Ways to Integrate Direct Mail with the Web
Are you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target...
View ArticleIntelligent Mail: Your Secret Tool for Integrated Multichannel Marketing
The United States Postal Service (USPS) is constantly improving efficiency, and as a result, the mail is more accurate and faster than ever before. One notable recent improvement? The USPS’ new mail...
View ArticleSupercharge your inbound marketing
In 2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the...
View Article8 Clever Ways to Integrate Direct Mail with the Web
Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads…. What has gotten lost in the shuffle is the cost-effectiveness and...
View ArticleOverflowing garbage presents an opportunity
It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do...
View ArticleMake a big splash with a unique envelope treatment and get NOTICED!
Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t...
View ArticlePunch above your weight with a direct mail/email combo
Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook....
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