Supercharge your inbound marketing
In 2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the...
View Article8 Clever Ways to Integrate Direct Mail with the Web
Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads…. What has gotten lost in the shuffle is the cost-effectiveness and...
View ArticleOverflowing garbage presents an opportunity
It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do...
View ArticleMake a big splash with a unique envelope treatment and get NOTICED!
Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t...
View ArticlePunch above your weight with a direct mail/email combo
Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook....
View ArticleDon’t overlook the impact of variable data printing
If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant...
View ArticleInventive solutions for marketing challenges
One of our core values at Heritage Printing is leveraging our knowledge to create new solutions. As businesses struggle to grow in today’s disruptive business climate, this mindset is more critical...
View ArticleHow to use multi-channel targeting to improve the effectiveness of your...
Do you ever wish that your direct mail campaigns generated a bigger impact? One powerful way to increase their effectiveness is to use targeted data to communicate with your ideal customers – online...
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Want to make a bigger impression? Use a mini-catalog
Imagine shouting in a crowded room. No one can hear you. It’s as if you’re invisible. That’s the way it feels when you rely on traditional marketing tactics to promote your brand and your products. If...
View Article5 Clever ways to integrate direct mail with digital marketing
Many companies are obsessed with digital marketing—web pages, emails, social media, native advertising, and PPC ads. What gets lost in the shuffle is the effectiveness and value of integrated...
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